We’re back with another great episode of the E-Commerce Performance Marketing Show.
On today’s installment, we’re going to cover a very common question…
What is a good cost per lead with Facebook ads?
Specifically, we’re going to talk about how to judge the effectiveness of Facebook ads and how they compare to other businesses in your niche who are running similar ads.
Generally, this is a terrible question to ask, because there is no short answer.
You cannot compare your business to other businesses in different markets.
That’s like comparing apples to oranges.
What works for one brand can be completely different for another.
It really depends on so many factors as to what causes a successful campaign and there’s no real universal way.
That’s why it makes this question so hard to answer.
There is no general good cost per lead for Facebook ads that works with everyone.
However, if you look at it by niche or track data for your actual E-Commerce business, you can start to come up with an appropriate figure.
And that’s a bit of what we’re going to look at during this episode.
This is a great video to watch or podcast to listen to if you’re just starting out with Facebook ads or really if you’ve been at it for a while and just need a refresher.
In this episode, you’ll learn:
- Why asking questions about Facebook ad costs really depends on your particular niche.
- The importance of knowing and tracking your earnings per lead.
- How to use this information to determine a cost per lead that makes sense for your particular business and niche.
- Other questions about Facebook ads that you can’t answer unless you have niche or company specific data.
- Why CTR is a little bit different and the ideal percentage you should be looking for.
Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the international bestselling author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post discusses how to determine a good cost per lead for Facebook ads.