We Build the Future of
E-Commerce
One Strategic Acquisition at a Time
2-Time Inc 5000
Winner
As Seen On
As Seen On
From Startup Marketing Agency to Scalable Brand Builder
Our journey began in 2013 with one mission: to help online entrepreneurs grow profitable, high-impact businesses. Over the years, we’ve directly supported thousands of E-Commerce companies through online summits, private coaching, public speaking, and done-for-you services—earning a reputation for delivering real results in a crowded digital space.
Our Evolution
With each new chapter, we’ve stayed rooted in one thing: helping great products reach more people, faster and smarter.
2013
Founded as a lean, ROI-focused digital marketing agency
2015
Became a top conversion and funnel agency, generating millions in client revenue
2019
Created and deployed the ARM5™ Formula, focused on Customer Value Optimization
2022
Officially transitioned into an E-Commerce Aggregator model, acquiring DTC brands
2023
Managing and scaling multiple profitable brands with plans to reach a $500M+ market cap by 2027
Here are a few of our High-Growth businesses in our portfolio in Evergreen Consumer Categories
Our Growing Portfolio
We own and operate a growing suite of powerful DTC brands, including:
Innovative, wellness-driven sleep solutions including best-selling sleep patches that help people fall asleep faster and stay asleep longer.
A science-first beauty brand offering premium GHK-Cu peptide-based skincare products, like Royal Blue Serum and Sky Blue Cream, designed to reduce wrinkles, stimulate collagen, and support cellular regeneration.
High-performance grooming products tailored for men who want simplicity, effectiveness, and confidence in their self-care routines.
A rising leader in advanced health and performance supplements, trusted by biohackers, athletes, and health-conscious customers seeking better energy, strength, and mental clarity.
Since 2013, we’ve also worked with various other incredible brands and helped them scale….
We’re Acquiring 1–2 E-Commerce Brands Per Quarter - Let’s Talk
We bring more than capital.
We bring clarity, systems, and a decade of experience scaling online brands with real-world challenges – whether that’s creative bottlenecks, cash flow constraints, or leadership bandwidth.
You Bring:
- A brand with happy customers and consistent sales
- Operational processes we can help scale
- A desire to exit or grow your brand further
We provide:
- Flexible deal structures (cash out, earn-out, or hybrid)
- Expert operators, creatives, and performance marketers
- Capital to scale inventory, fulfillment, or paid growth
- A long-term vision to build toward a significant exit
We’ve Helped 1,000s of Brands Scale - And We’ve Been in Your Shoes
We’ve supported thousands of entrepreneurs at every stage – from their first $100K to their first million. We’ve spoken on stages, hosted coaching programs, and built a deep bench of marketing and operational systems designed to turn potential into performance.
- A growth partner with a real track record
- A playbook that’s been tested across 1000s of SKUs and niches
- An acquisition team that respects your legacy and your goals
- The support of an experienced team who’s been through it all—from cash flow crunches to scale-up breakthroughs
The Proprietary Growth Framework Behind Every Brand We Scale
The 3 Core Pillars:
Authority
Position your brand as the obvious leader in your niche
Reciprocity
Build lasting trust by delivering value before asking for the sale
Monetization
Engineer strategic customer flows that maximize revenue from day one
The 5 Profit Amplifiers
Authority Engine
Omnipresence
marketing that keeps
your brand top-of-mind
Trust
Building credibility and
emotional connection
through transparency
Persuasion
Smart sales messaging and behavioral psychology that converts
Testing Matrix
Constant optimization to find the best- performing creative and offers
Monetization
Backend monetization strategies including upsells, bundles, and reactivation
Testing Matrix
Constant optimization to find the best- performing creative and offers
Monetization
Backend monetization strategies including upsells, bundles, and reactivation
Supported by 9 Key Systems
AI-Powered Decision Making
$100M+ in results generated from client-facing campaigns
Strategic Follow-Up Systems
Email, SMS, and retargeting flows that drive revenue
Audience Re-Activation
Reactivate old customers and leads with low-cost win-back campaigns
Customer Monetization Mapping
Increase AOV and LTV with precision
Omnichannel Execution
Unified messaging across Meta, Google, TikTok, email, and more
Budget Allocation Engine
Ensure every dollar produces the highest possible ROI
Affiliate Channel Expansion
Unlock growth through influencer and partner networks
Cost-Effective Acquisition Playbooks
Build customer bases without burning margin
Ad Scaling Protocols
Scale top creatives and audiences with control and data
Ad Scaling Protocols
Scale top creatives and audiences with control and data
This is the operational backbone of how we take great companies and make them thrive.
WHY ARM5™ FORMULA CO
01
$100M+ in results generated from client-facing campaigns
02
A growing portfolio A growing portfolio of profitable, high-potential brands
03
1000s of E-Commerce businesses impacted since 2013
04
A deep bench of operators, strategists, advisors, and marketers
05
Featured in Forbes, HuffPost, Entrepreneur on Fire, and Traffic & Conversion Summit
05
Featured in Forbes, HuffPost, Entrepreneur on Fire, and Traffic & Conversion Summit
We don’t just buy brands – we scale them to the next level.
READY TO START A CONVERSATION?
Whether you’re thinking about selling your company, exploring strategic partnerships, or just want to understand what your options are—we’re ready to talk.
Our team will walk you through your brand’s potential, discuss deal structures, and help you understand how we can help you unlock scale and liquidity.
READY TO START A CONVERSATION?
Whether you’re thinking about selling your company, exploring strategic partnerships, or just want to understand what your options are—we’re ready to talk.
Our team will walk you through your brand’s potential, discuss deal structures, and help you understand how we can help you unlock scale and liquidity.