About Us
Our Mission
To help investors potentially 5X-10X+ their hard-earned cash by investing into an established, successful, profitable E-Commerce company.
We do this by purchasing already-thriving E-Com companies and offering a percentage of profits and a percentage of the future sale of the company until we sell it in 1-3 years on average.
If you are an investor who is looking for above-average gains vs traditional investments, with low risk, this is a great fit for you.
Our Core Value
Our core values include Quality, Performance, Process, People, and Passion.
These 5 Core Values represent the 5 pillars that we focus on in our culture at ARM5โข Formula Co.
We create processes from, buy businesses from, train, hire and even fire personnel to support these values to ensure that we are building a professional, high-quality, “A” player led culture of team members that are passionate about helping our investors win.
Quality
Performance
Process
People
Passion
Our Team Members
Josh Marsden
CEO
Josh Marsden, MBA, Author, Founder, helps clients get clarity, focus, and more results from their paid advertising and online marketing.
Karl Schuckert
Senior Brand Director
Karl is a serial entrepreneur from humble beginnings who now produces frequent million-dollar launches through multiple brands. He parlays his successful E-Com experience toward the brands he manages within ARM5โข Formula.
Ikumi Schuckert
E-Com Operator
Ikumi brings over ten years of experience in online marketing and E-Commerce, growing profitable ventures. As a peak performance coach, she combines technical and entrepreneurial skills with personal development, enhancing individual and business success.
Mariela Castillo
Investor Relations Specialist, Operations Assistant
With 15+ years of expertise in communications, marketing, managing international customer relations and success coaching programs - Mariela is uniquely positioned to assist with your investment experience at ARM5 and brings an unwavering commitment to your financial success.
Kevin Hill
Lead Copywriter
One of the best copywriters on the planet whose written copy for Russell Brunson, Dan Kennedy, The No B.S.Inner Circle, Agora Publishing, and the world-famous economist Harry Dent. Heโs been behind $400+ million in direct marketing sales.
Nickolay Okorokov
E-Com Senior Implementation Specialist
Nick is one of the wizards here at ARM5โข Formula Accelerator that makes the impossible possible through web development and programming. He has a passion for developing high converting funnel pages using our secret tactics.
Shikeb Ali
Senior Full Stack Developer
Shikeb, a tech expert with over a decade of experience, is known for creating cutting-edge SAAS web applications, E-Commerce, and WordPress apps, showcasing his versatility and ability to create game-changing tech.
Gopal Parmar
Full Stack Developer
Gopal Parmar, a 12+ years of Full-Stack Development experience. I have worked on more than 700+ projects using various tools, and technologies (Shopify, WordPress, Webflow, Hubspot, Wix, Weebly, Opencart, Wordpess Custom Plugins, Custom PHP). Gopal is currently working as the tech leader under Brandon's Limitless Team.
Shafi Imam
Full Stack Developer
Shafi is a skilled full-stack developer with over 5 years of experience, specializing in cutting-edge web technologies. He is proficient in creating robust Shopify applications and dynamic E-Commerce stores, delivering innovative solutions across the entire web development stack.
The CEOโS Journey
Hi, Iโm Josh Marsden
MBA Graduate, International Best-Selling Author, U.S. Army Veteran, and am the creator of the ARM5โข Formula and founder of our company.
Through the success that weโve had with our clients when we were an E-Com Marketing Agency from 2013-2021, Iโve been featured on top business podcasts like Entrepreneur on Fire or SuperFastBusiness, and have been seen or heard on The Huffington Post, DigitalMarketer.com, BigCommerce.com, and have been on stage twice at one of the top marketing conferences in the world, Traffic and Conversion Summit.
Work With Renowned Leaders
My team and I have worked with leaders like Joe Polish, Josh Turner, Dani Johnson, and, just as important, clients that are less well-known.
Let Me Tell You The Story Of How ARM5โข Formula Came To Beโฆ
Although my company started way back in early 2013, let me take you way back to a few stories that I feel had a hand in igniting my entrepreneur journey.
My first business was when I was 8 years old and the Nintendo Entertainment System was all the rage.
Although I didn’t get one until I was 10 (thanks mom and dad!), I borrowed Nintendo games from other kids and started renting them out to people.
Turns out, after a few transactions, I knew I was on to something.
I had started my first business without really even realizing it was a business!
I was in 4th grade at the time so I didnโt really โgetโ what business was at that age.
I just had an idea and went with it because it gave me extra money to spend on Street Fighter II and candy at the gas station nearby.
Unfortunately, this great business was halted quickly when parents of kids that I had done business with called my parents which led to a verbal โcease and desistโ order direct from “Drill Sergeant” aka ARMY Veteran, Arthur Marsden, my Dad.
The Seed That Never Grew
Fast forward to late 1999 in my freshman year in college, when I had a fascination with computers.
I even chose to major in computer science with the goal of becoming a video game programmer.
(I finished in business, but thatโs a story for another time)
On the side, I turned to a close friend and had him teach me how to custom-build computers. This was my first foray into learning โtech skillsโ that would help me out later in life.
For over 10 years, I built several custom-build computers for friends, colleagues, family, and myself, for fun.
I had even ended up getting a business license called ICE Power PC with the goal of selling custom-built computers to customers, like Alienware, Falcon Northwest, and other well-known brands in this industry.
Unfortunately, I never got it off the ground while I was building a career in the Education industry and finishing my Bachelors and Masters degrees in business, but the entrepreneur seed was still there.
Becoming a Veteran
In 2001, I ended up joining the Arizona Army National Guard, following in my dadโs footsteps. College wasnโt working out for me and I needed another road to help me grow up while building skills I could use later in life.
I passed the rigorous Air Traffic Control school with flying colors when many people didnโt finish. At 3 C Grades on exams you would be kicked out of the program as a way to prepare you for the stress that you would face as an Air Traffic Controller.
Experience In The Military
My experience growing up a military brat with a father in the military combined with my experience with the Army National Guard, helped me create and refine key character traits that would serve me well in life and business:
- Discipline
- Durability
- Integrity
- Teamwork
- Honor
- Leadership
- Hard Work
- Operations
NOW FOR THE MOMENT THAT TRULY IGNITED MY FIRE AND STARTED ME ON THE ENTREPRENEUR ROADโฆ
In early 2012, I left a very stable, successful career in Education after 7 years, many awards, and a near-6 figure salary.
I took a chance for various reasons, leaving my safety net that I had worked hard for, and transitioned over to a software company doing sales, called Infusionsoft.
Throughout 2012, although I was just above expectations, I wasnโt happy.
I didnโt feel like I fit in. I constantly questioned management.
Plus, I wasnโt being challenged the way I wanted to be.
See, I thrive on challenges, which is why I love helping businesses make more money.
I love the adrenaline rush that I feel when Iโve hit a goal or exceeded a goal, in business and life.
My manager could tell and so one day, after a slow start to the month, he did me a favor.
He let me go.
Two months later, I started at a new job with optimism that it would work out while I also served 2 clients on the sideโฆ
And I still remember the feeling to this dayโฆ
They said that I couldnโt leave at 5 PM 2-3 times per week to pick up my son from preschool.
They wanted me to work 7 am โ 7 PM, 5 days a week andโฆ
I had a literal ultimatum.
Iโd have to change my schedule with my sonโs mother to work the same schedule as everyone orโฆ
I was gone.
I was pissed.
I couldnโt believe that a company would actually do that!
So after 3 weeks of leading them on and saying that I was trying to figure it outโฆ
I finally emailed them and said it wasnโt going to work.
FROM THAT POINT ON, IT WAS CLEARโฆ
At the time, I didnโt feel like it was a favor but at the end of the day it acatually was.
That same morning that I was 100% let go (yes, there was a 75% let go the night before but I was able to debate my way out of it), I had immediate job opportunities.
Now, I wasnโt 100% sure that that was my calling.
When I was connecting with business owners and Infusionsoft Certified Partners in my sales role, I felt a different calling.
To stoke that same fire a bit further, I listed myself on Upwork and earned a whoppingโฆ
$1700.
It didnโt matter. It was a start.
Iโve learned from some of the biggest names in Marketing by putting myself in the same circles and rooms as them, including Ryan Deiss who approved the use of ARM5โข Formula Accelerator, an acronym that he came up with for Customer Value Optimization.
I was able to get myself into popular media outlets because of the success of our clients and my relationships.
I made memories that I never thought I would have madeโฆ
Through lots of long, hard hours of working and studying, I learned more than I ever thought I would.
I realized that the school of hard knocks in business is real, Including realizing business is about providing value and serving, not the other way around.
Although it was a challenge, I was even able to publish a book and add โauthorโ to my title.
I CREATED THE LIFE THAT I WANTEDโฆ
Thatโs because of YOU and this is something that I donโt take lightly.
I am very fortunate to have a great life doing something that I love, which is helping investors like you turn your hard-earned cash into a 5X-10X+ in 1-3 years on average.
I truly love what I do and get a โnatural highโ when I see the team beating goals that we set with our partners and investors.
E-Commerce Performance
STOP HAVING A
SHORT-TERM OUTLOOK
ON YOUR AD CAMPAIGNS
DISCOVER HOW TO 5X-10X YOUR INVESTMENT AND GET PASSIVE INCOME BY BECOMING A SILENT INVESTOR IN TURNKEY E-COM STORES
