Have you considered using video marketing to promote your e-commerce business, but werenโt sure what to actually do? Or have you completely dismissed the idea of content marketing because you didnโt feel it was a fit with your brand or you tried it and it didnโt seem to deliver immediate results?
The truth is that content is one of the easiest ways to build trust with customers and help keep them coming back for the long term is with content marketing. After all, it is important to focus on the entire life cycle of your customers instead of just thinking about immediate sales and ROIs. This is why content marketing Is such a critical part of our ARM5 Formula that helps us set up clients to scale.
Episode 18 of The E-Commerce Performance Marketing Show is back and weโre happily chatting with Austin Iuliano. Just a few short years ago, Austin was homeless, living in his car, and had only $0.43 to his name. Now heโs a very popular social media influencer who has a combined follower count of over one million people.
Quite a difference, right? To say this guy knows his stuff would be an understatement and heโs very knowledgeable about the various aspects of how to tap into what your customers are thinking.
Throughout our conversation, we discuss the four different content frameworks: entertainment, aspirational, trend jacking, and evergreen.
We also cover why it is so important to provide value in your content and what it takes to shift the mindset of your customers.
Plus, Austin doesnโt hold back any punches and even gives me advice on how to make this show better for viewers. This is definitely an episode you donโt want to miss, especially if youโve ever been curious about how to make content marketing and videos work for your e-commerce business.
There are tons of great nuggets of information you really need to see and hear for yourself. In this episode, youโll learn:
- The four most popular types of content you need to be using to build trust with your e-commerce customers.
- How stacking these types of content only catches your audienceโs attention faster.
- How to bridge the gap from your audienceโs current view of the world to a better one with your product or service in their lives.
- Why you have to make a perception shift on how you see content marketing as a part of your bigger advertising strategy.
