It’s time for another great episode of the E-Commerce Performance Marketing Show!
This week, we have another valuable discussion designed to help you get the guidance you need to grow your E-Commerce business.
For those that have followed the show closely over the last year, you already know that we discuss the ARM5™ Formula on a pretty regular basis.
If you don’t know what we’re talking about… Well, here you go. The ARM5™ Formula is our methodology for scaling an E-Commerce business to seven to eight figures annually.
There are a lot of parts to the process, but the one we’re talking about today is probably the most important.
In case you didn’t already know, the “A” in ARM5™ stands for authority.
And that’s what we’re talking about with this week’s special guest, Mike Saunders.
Mike is an authority marketing strategist, speaker, and a bestselling author of four books.
He holds an MBA in marketing and is an adjunct professor at several universities.
He’s a member of the Forbes Coaches Council.
He has interviewed hundreds of industry experts on his podcast, Influential Entrepreneurs with Mike Saunders.
We specifically asked him to be on the show to explain the importance of building authority for your E-Commerce business, so this is one that you don’t want to miss.
It’s a good conversation with tons of little nuggets on how to position yourself as a leader in your industry and get your customers to trust you enough to buy. In this episode, you’ll learn:
- Why being seen as an authority is so important in the E-Commerce industry.
- How authority positioning works to elevate your brand to gain a competitive edge within your market.
- The reason that calling yourself is an expert is not the answer and why you need to be an educator and an advocate for your customers.
- Why you need to be the guide for the real hero of your story, your customer.
- The problem with “shiny object syndrome” and what you need to do to shift past this and outgrow your competitors.
- Free resources you can use to position yourself as an authority leader more easily.
——- Connect With Mike Saunders ——
Website: https://mikesaunders360.com/
Business Website: https://authoritypositioningcoach.com/
Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the international bestselling author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post interviews Mike Saunders about how to position your E-Commerce business by building authority.
