We’re back with another exciting installment of the E-Commerce Performance Marketing Show!
In today’s episode, we’re going to talk about something that is both super critical and super relevant right now.
As many of you might already know, right now Apple has just released their newest iOS version.
It’s causing a problem that prevents Facebook ads pixel data from firing on mobile devices, such as iPhones and iPads.
For E-Commerce business owners this means that it can be harder to track your Facebook ad success and even be able to retarget your audience.
This can be very scary for a lot of E-Commerce business owners, especially when you first hear about it.
However, there are ways to pivot your strategy and approach so that you can get the results you’re looking for.
And that’s what we’re talking about in this episode.
As you can tell, this is stuff that everyone with an E-Commerce business needs to know.
On this super important episode of the E-Commerce Performance Marketing Show, you’ll learn:
- Why you need to separate your placements in your Facebook ad campaigns between device types.
- The reason why it is important to have your own first party data, especially now that Facebook ads aren’t as effective on mobile devices.
- Questions you need to ask your target market to find out their needs instead of relying solely on Facebook data.
- Various services you can use to improve your data and learn more about your Facebook customers.
- Why Google Analytics and UTMs and tracking can help give you better data from your Facebook ads.
- How emerging pixel services can help you get past this hiccup with Facebook marketing.
- The new Facebook event limitation and why changing your process isn’t as big of a deal as you might think.
Watch this episode of the E-Commerce Performance Marketing Show as our host, Josh Marsden, the international bestselling author of Facebook Advertising Trends and Strategies for E-Commerce and as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, and The Huffington Post, and has been on stage at Traffic and Conversion Summit discusses how to work around Facebook iOS advertising changes in 2021.