We talk a lot about growing your e-commerce business at The E-Commerce Performance Marketing Show, but our goal is always to provide one thing.
Tons of actionable value to help you scale your brand and see improved success through digital advertising.
Today we have a real treat for you on Episode 20. We’re interviewing 13-year digital advertising expert Jeremy Wadell.
Jeremy is a true internet marketing veteran with well over a decade of experience. He’s worked in advertising, scaling, campaigns, and more. In addition, he has seen a ton of success with his own brands and clients he’s worked with.
We cover the fact that bringing your audience through the journey and building your brand up as a knowledgeable expert is important. If you’ve watched previous episodes, you already know that this is a big part of the ARM5 Formula.
Another thing we talk about pretty heavily is the importance of free content in helping build a warm audience for your e-commerce conversions. It’s really that important and can make a huge difference in your success when you finally present an offer to your warmed up leads.
I’m really excited to have him on the show. He’s going to present a lot of value to you in today’s episode and you’re not going to want to miss out.
Other main takeaways you should pay attention to during this episode include:
- Jeremy’s thoughts on TikTok and how e-commerce companies can leverage this younger platform.
- The future of advertising and how it relates to influencer marketing in terms of e-commerce partnerships.
- Why tackling the challenging aspects of marketing is important to staying ahead of the competition.
- The reason that every piece of content DOES NOT need to sell something and why this strategy works.
- How to help customers through decision paralysis by making small offers in special campaigns.
- Why you need to focus on AOV to make paid advertising work for you.
