About ARM5™ Formula Co.
From Helping E-Com Brands Grow - To Owning And Scaling Them
Our journey began in 2013 with one mission: to help online entrepreneurs grow profitable, high-impact businesses. Over the years, we’ve directly supported thousands of E-Commerce companies through online summits, private coaching, public speaking, and done-for-you services—earning a reputation for delivering real results in a crowded digital space.
As the E-Commerce landscape evolved, so did we. Today, ARM5™ Formula Co. operates as a strategic E-Commerce Aggregator, focused on acquiring profitable brands and scaling them toward enterprise-level value through our proprietary framework.
Our Journey: Milestones & Evolution
From our inception as a digital marketing agency to our current position as an E-Commerce aggregator and AI innovator, ARM5™ Formula Co. has continuously evolved, driven by a commitment to maximizing value and growth.
2013: Founding & Focus
Founded as a lead, ROI-focused Digital Marketing and Business Automation Agency, laying the groundwork for data-driven strategies.
2015: Partnership & Expertise
Achieved top Digital Marketer Certified Partner Marketing Agency status, specializing in Digital Advertising and Marketing Funnels.
2019: The ARM5™ Formula
Developed and deployed our proprietary ARM5™ Formula, a Marketing and Scaling Methodology centered on Customer Value Optimization for enhanced Advertising ROI.
2022: E-Commerce Aggregation
Officially transitioned to an E-Commerce Aggregator model, acquiring, managing, and scaling direct-to-consumer Brands with proven success after helping 1000s of E-com companies scale and grow since 2013.
2024–Present: Public Market & AI Integration
Recognized as a 2-time Inc 5000 company with over 1000% growth since 2021. We are now targeting a $1B market cap by 2028 through public listing, strategic acquisitions, and the integration of powerful agentic AI software for E-Commerce.
What Makes Us DifFerent
Most aggregators lead with capital. We lead with executional expertise, systems and marketing intelligence backed by over $800M in digital sales experience.
We’ve built:
Scalable backend monetization systems
8-figure customer
acquisition funnels
High-converting creative and copy across hundreds of SKUs
Omnichannel strategies that create brand equity - not just sales spikes
And now, we apply all of that to the companies we own.
Our Growing Portfolio
We own and operate a growing suite of powerful DTC brands, including:
Innovative, wellness-driven sleep solutions including best-selling sleep patches that help people fall asleep faster and stay asleep longer.
A science-first beauty brand offering premium GHK-Cu peptide-based skincare products, like Royal Blue Serum and Sky Blue Cream, designed to reduce wrinkles, stimulate collagen, and support cellular regeneration.
High-performance grooming products tailored for men who want simplicity, effectiveness, and confidence in their self-care routines.
A rising leader in advanced health and performance supplements, trusted by biohackers, athletes, and health-conscious customers seeking better energy, strength, and mental clarity.
Since 2013, we’ve also worked with various other incredible brands and helped them scale….
Our Leadership & Team
Josh Marsden
Recognized expert in digital growth and private equity E-Commerce strategies
ARM5™ Formula Co. is supported by a team of experienced:
Operators
Creatives
Marketers
Brand Builders
Financial Analysts
Industry advisors (with exits, IPO experience, and deep market reach)
Josh Marsden
CEO
Mariela Castillo
Investor Relations Specialist, Operations Assistant
Nickolay Okorokov
E-Com Senior Implementation Specialist
Shikeb Ali
Tech and Development Lead
Gopal Parmar
Senior Full Stack Developer
Jhonnielyn Joy
Project Manager
Jeneva Aguada
Executive Assistant
Mark Espedido
Media Buyer
Milos Ristic
UX/UI Designer
Xenia Okorokov
Graphics Designer
Julie Curl
Customer Support Specialist
Raúl Rivas
Graphics Desiger
Muhammad Waqas
Accountant
Jeffrey Jensen
Director of Acquisitions
Ross Manalo
Retention Marketing Specialist
Mervin Fajardo
Media Buyer
Reyna Durango Mejares
Social Media Manager/Creatives
From small wins to major turnarounds, we’ve assembled a team that’s capable of pushing brands to the next stage – without losing what made them great.
Our Vision
We are building toward a $1B+ market cap by 2028, one smart acquisition and one strategic partnership at a time.
Interested in working with us?
Whether you’re an operator looking to partner…
A founder exploring a partial exit…
Or an investor looking for aligned opportunities…
We’d love to connect.