About ARM5™ Formula Co.
From Helping E-Com Brands Grow - To Owning And Scaling Them
Our journey began in 2013 with one mission: to help online entrepreneurs grow profitable, high-impact businesses. Over the years, we’ve directly supported thousands of E-Commerce companies through online summits, private coaching, public speaking, and done-for-you services—earning a reputation for delivering real results in a crowded digital space.
As the E-Commerce landscape evolved, so did we. Today, ARM5™ Formula Co. operates as a strategic E-Commerce Aggregator, focused on acquiring profitable brands and scaling them toward enterprise-level value through our proprietary framework.
Our Journey: Milestones & Evolution
From our inception as a digital marketing agency to our current position as an E-Commerce aggregator and AI innovator, ARM5™ Formula Co. has continuously evolved, driven by a commitment to maximizing value and growth.
2013: Founding & Focus
Founded as a lead, ROI-focused Digital Marketing and Business Automation Agency, laying the groundwork for data-driven strategies.
2015: Partnership & Expertise
Achieved top Digital Marketer Certified Partner Marketing Agency status, specializing in Digital Advertising and Marketing Funnels.
2019: The ARM5™ Formula
Developed and deployed our proprietary ARM5™ Formula, a Marketing and Scaling Methodology centered on Customer Value Optimization for enhanced Advertising ROI.
2022: E-Commerce Aggregation
Officially transitioned to an E-Commerce Aggregator model, acquiring, managing, and scaling direct-to-consumer Brands with proven success after helping 1000s of E-com companies scale and grow since 2013.
2024–Present: Public Market & AI Integration
Recognized as a 2-time Inc 5000 company with over 1000% growth since 2021. We are now targeting a $1B market cap by 2028 through public listing, strategic acquisitions, and the integration of powerful agentic AI software for E-Commerce.
What Makes Us DifFerent
Most aggregators lead with capital. We lead with executional expertise, systems and marketing intelligence backed by over $800M in digital sales experience.
We’ve built:
Scalable backend monetization systems
8-figure customer
acquisition funnels
High-converting creative and copy across hundreds of SKUs
Omnichannel strategies that create brand equity - not just sales spikes

And now, we apply all of that to the companies we own.
Our Growing Portfolio
We own and operate a growing suite of powerful DTC brands, including:
Innovative, wellness-driven sleep solutions including best-selling sleep patches that help people fall asleep faster and stay asleep longer.
A science-first beauty brand offering premium GHK-Cu peptide-based skincare products, like Royal Blue Serum and Sky Blue Cream, designed to reduce wrinkles, stimulate collagen, and support cellular regeneration.
High-performance grooming products tailored for men who want simplicity, effectiveness, and confidence in their self-care routines.
A rising leader in advanced health and performance supplements, trusted by biohackers, athletes, and health-conscious customers seeking better energy, strength, and mental clarity.
Since 2013, we’ve also worked with various other incredible brands and helped them scale….

































Our Leadership & Team

Josh Marsden
Recognized expert in digital growth and private equity E-Commerce strategies
ARM5™ Formula Co. is supported by a team of experienced:
Operators
Creatives
Marketers
Brand Builders
Financial Analysts
Industry advisors (with exits, IPO experience, and deep market reach)

Josh Marsden
CEO

Nickolay Okorokov
E-Com Senior Implementation Specialist

Shikeb Ali
Tech and Development Lead

Jeneva Aguada
Executive Assistant

Jeffrey Jensen
Director of Acquisitions
From small wins to major turnarounds, we’ve assembled a team that’s capable of pushing brands to the next stage – without losing what made them great.
Our Vision
We are building toward a $1B+ market cap by 2028, one smart acquisition and one strategic partnership at a time.
Interested in working with us?
Whether you’re an operator looking to partner…
A founder exploring a partial exit…
Or an investor looking for aligned opportunities…
We’d love to connect.