Is your advertising not really getting the attention you think it deserves?
On this episode of the E-Commerce Performance Marketing Show, we go into something that is fundamental to marketing.
Something that is continually overlooked by inexperienced E-Com business owners and marketers.
And it is something that really causes their performance to be underwhelming.
What’s that one thing?
It’s called specificity.
What is that? A lot of times businesses have a broad message that tries to appeal to way too many people all at once.
What happens is that you have this general message that isn’t resonating with those who see your ads.
And that’s what we want to offer guidance on today to help you improve your message, change up your marketing, and really make an impact in how successful you are in E-Commerce.
If you focus on this one aspect of changing your marketing message to be more specific to a target buyer, you can truly 10X your results and grow your sales. Here’s what you can expect to learn after watching or listening to this episode:
- Why having a specific message is so important to get people to respond to your advertising and offers.
- The reason you need a very defined avatar and why you should be using this when creating marketing copy for your brand and your product.
- Tips for making your ads and messaging more specific to your exact ideal customer.
- How to pull this all together to approach your marketing with specificity to ensure you have better performance and get people to care about what you’re saying.
Watch this episode of The E-Commerce Performance Marketing Show as our host, Josh Marsden, Author of Facebook Advertising Trends and Strategies for E-Commerce, as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, The Huffington Post, and has been seen on stage at Traffic and Conversion Summit, and more, discusses the one thing you need to change to make your marketing more effective.
Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.