5 Reasons Why E-Commerce Is Growing – And Could Be A Perfect Investment Opportunity

It’s no secret that E-Com has exploded in growth over the past 3-4 years – mostly sparked by the pandemic. 

However, there are 5 reasons why E-Com continues to grow to stratospheric heights and could be a perfect investment opportunity vs. traditional investments like stocks, real estate, and crypto. 

1- The ability to provide personalized experiences

Have you ever felt like Facebook is reading your mind? You mention something in passing, and suddenly, it’s showing you ads for that exact product. Well, it’s not magic – it’s just the power of tracking our preferences and habits. 

E-Com businesses are now able to take this data and offer personalized shopping experiences that appeal to their target audience. This not only reduces inefficiencies in their marketing strategies but also creates a better return on investment. 

And let’s not forget the importance of catering to customers’ language and currency preferences – it’s a surefire way to extend your reach and keep customers happy.

2-Everyone has a mobile device

In today’s world, mobile phones are a ubiquitous presence. With nearly everyone possessing the ability to make purchases anytime and anywhere, eCommerce has become an incredibly lucrative avenue for businesses to explore. 

The advantages of mobile phones’ constant connection to the internet only serve to propel the E-Com industry to greater heights. 

By tapping into this vast potential, businesses can effectively reach out to their target market and make their products and services accessible to anyone with buying power.

3-There are more retail options

The world of eCommerce continues to expand as consumers no longer have to settle for the limited inventory of a single store or mall. Online marketplaces offer access to a diverse range of brands and products, enabling buyers to shop around for the best deals. 

Businesses also benefit from the cost savings associated with online sales, allowing them to provide shoppers with attractive discounts. 

The possibilities of eCommerce are endless, and its growing popularity is a testament to its many advantages for both consumers and retailers alike.

4-People love convenience

The retail world is full of possibilities and convenience in equal measures. Online marketplaces truly have it all, from fragrances to furniture, and even electronic gadgets. 

You can shop to your heart’s content, safe in the knowledge that your experience will be hassle-free.

What’s more, shopping online means you can easily find the right size and color you’re after, saving you from sifting through endless racks of clothing in the store. 

Simply select the items you want, hit buy, and your purchases will be shipped directly to your door.

With this kind of accessibility, you can do all of your shopping while taking a break from work or when you’re out and about.

Time is a precious commodity, and with the convenience of online shopping, you no longer have to put aside a chunk of your day to head to the store. 

So, whether you’re a busy professional or someone who values efficiency, online retail has got you covered.

5-Social media is becoming more powerful 

In this day and age, social media has become more than just a platform for sharing pictures and chatting with friends. 

With the rise of Facebook Marketplace, Instagram Shop, and TikTok product tagging, social media has taken the eCommerce world by storm. 

This integration has proven to be extremely valuable as people are spending more and more time on these channels. To keep up with the trend, businesses are expanding their reach by adding their stores onto these platforms. 

It’s no wonder why social media has become a powerhouse in the world of eCommerce.

Conclusion: it’s no secret that E-Com is exploding everywhere, which presents a great opportunity for investors. 

If this piques your interest, feel free to join our free Facebook group called the E-Com Investor’s Club where you can meet other people who are interested in investing in E-Com. Go here to join: https://www.facebook.com/groups/1028161928115448

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Episode 106: 3 E-Com Growth Keys That Led to $621,215.04 to $1,488,554.34 in 1 Year

How would you like to drive your E-Com sales to nearly $1.5 million in one year?

If this sounds pretty crazy to you, then you’ll want to pay attention.

In this episode of the E-Commerce Performance Marketing Show, we’re going to go over a recent case study that our company celebrated with a client.

Before help from our team, this client was at $621,215.04 in annual sales.

After working with us for a year?

They hit $1,488,554.34… Just under $1.5 million.

How did we help them do it???

Using the ARM5™ Formula.

Now… Before you grab your wallet and beg to get mentored by us, there’s a caveat.

We want you to see how applying the ARM5™ Formula can give you the skills and leverage you need to make this same massive growth happen for your business.

These guys saw massive growth because of the way they implemented this strategy.

Without it, they would probably still be at the same place they were before we worked together.

Listen… Not everybody is ready for this type of high level monthly sales.

But if you’re tired of making excuses and want to see this level of success, then you’ll find a way to listen to this case study and start implementing the tips in the episode.

On this episode, you’ll learn:

  • Why having a clever and unique voice when talking to customers is important to growing your brand.
  • The importance of having a unique brand that nobody else can replicate.
  • The necessity of perseverance and pivoting in your marketing, especially if you’re in a specialty niche.
  • How consistent email marketing as part of the ARM5™ Formula can really leverage your sales.
  • The reason you need to be scheduling out your promos months in advance to always be selling.

If you feel like you’re spinning your wheels on achieving growth, this is where you need to step up, watch or listen to this episode, and take action. 

 

Watch this episode of The E-Commerce Performance Marketing Show as our host, Josh Marsden, Author of Facebook Advertising Trends and Strategies for E-Commerce, as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, The Huffington Post, and has been seen on stage at Traffic and Conversion Summit, and more, discusses a specific E-Com case study where a client made just under $1.5 million in one year of implementing the ARM5™ Formula.

JOSH MARSDEN

Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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Episode 105: How To Improve E-Com Conversion Rates By Using Your Data with Chris Mercer

As you already know, we talk to a lot of E-Commerce brand owners just like you.

And… time after time… the same problems always crop up.

Literally, again and again.

However, if there was one area where we would say most new E-Commerce businesses fail, it is keeping track of data.

The issue with this?

In order to optimize, you have to first measure.

And, if you aren’t optimizing, it is incredibly difficult to grow.

That’s why we’re super excited to have a very valuable guest on the E-Commerce Performance Marketing Show this week.

Chris Mercer is an expert in Google Analytics and all things data. You can just call him Mercer. (We all do.)

He is the co-founder of Measurement Marketing.io, a highly sought after measurement marketing agency.

Mercer is here to talk about why you need to use Google Analytics to track your data and what the information you get can do to help you fine tune your E-Commerce business for better overall results.

This chat is one you won’t want to miss out on! In this episode, you’ll learn:

  • How your website is like having a sales team and why it is important to understand the unique results of each.
  • Why you should be using Google’s free measurement tools to track your website data over other options out there.
  • Various places you can check to learn how to measure results using Google Analytics and other tools.
  • Three powerful and actionable step-by-step strategies you can apply to your E-Commerce business to increase your conversions.

 

——– Connect With Chris Mercer   ——

🔴  Website: https://measurementmarketing.io/e-commerce

 

Watch this episode of The E-Commerce Performance Marketing Show as our host, Josh Marsden, Author of Facebook Advertising Trends and Strategies for E-Commerce, as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, The Huffington Post, and has been seen on stage at Traffic and Conversion Summit, and more, interviews Chris Mercer of MeasurementMarketing.io about using data to grow your business.

JOSH MARSDEN

Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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Episode 104: Get 52% of New Customers to Buy Again by Improving the Product Experience

The first purchase a customer makes from your business is huge. In fact, studies have shown that 52% of E-Commerce customers will buy again if they have a great first brand experience.

While this might not sound like a really new idea, it is one that a lot of E-Commerce companies overlook.

It’s all about that first impression shoppers get when they order a product from your website.

On this episode of the E-Commerce Performance Marketing Show, we’re going to go over ways you can get those 52% of your new customers to buy again.

How?

By enhancing the brand experience through really simple tactics that any E-Commerce business can start doing right away.

If there’s one piece of wisdom that I can pass on to you, it’s this…

80% of your company’s revenue should come from 20% of your customer list

AND….  you can get there.

There’s several keys to it… following up, providing an incredible, brand consistent experience, selling more products or services to your customers, those are all keys. 

And, it takes retargeting ads, email follow-up, SMS follow-up, phone calls to your customers, putting time and work into the entire customer experience, there’s a lot to it!

That’s why I’m giving you a few actionable improvements to make to your customer experience in today’s episode of my show. 

If you are not focusing enough on your customers, you are missing out. 

Make this a priority starting today.

This is where the real money is made in business, with your customers. 

Check it out.

On this episode, you’ll learn:

  • How important first impressions are in business, just like in life
  • How you can quickly improve the first impression that customers experience when they buy their product
  • How you can generate more new customers, for free, from your customers
  • How you can get your customers to come back and repurchase with some simple, actionable brand experience tips

 

Watch this episode of The E-Commerce Performance Marketing Show as our host, Josh Marsden, Author of Facebook Advertising Trends and Strategies for E-Commerce, as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, The Huffington Post, and has been seen on stage at Traffic and Conversion Summit, and more, discusses simple ways you can improve your repurchase rate.

JOSH MARSDEN

Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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Episode 103: The Power of Intuition in Business and in Life with Sunil Godse

Have you ever wondered why a business deal worked out?

Or why it didn’t and your gut instinct told you to run before you did it?

Today’s episode of the E-Commerce Performance Marketing Show is a little different than most.

Instead of focusing on just strategy for your business or how to use paid ads, we’re going a little deeper than that.

This is one of those topics that’s just good life and business advice for any entrepreneur who wants to achieve growth and personal improvement.

And…  As you already know, we always want to give you the most value for your time.

That’s why today’s special guest is Sunil Godse and we’re discussing the power of intuition. Both in business and in your everyday life.

Sunil is the author of Fail Fast. Succeed Faster. and Gut!, two very informative books on how to use your natural instincts in business.

This is something that is really super rare for people to talk about, which is why we wanted to have him on the show.

Listening and implementing what he’s discussing during the interview is really going to put you on a whole other level, both in your E-Com business and elsewhere.

Sunil is really someone who can 10X your game as an E-Com business owner, so you’ll really want to pay attention to what he has to say. On this episode, you’ll learn:

  • Why 80 to 90% of the entrepreneurs Sunil interviewed stated they should have listened to their intuition when making business decisions.
  • The power of finding your own definition of intuition and why it is important to find what resonates with you to describe it.
  • How researchers have defined intuition and found that entrepreneurs use their intuition an average of seven seconds before making a decision.
  • How to recognize positive and negative signals when making a decision.
  • The importance of figuring out your own intuitive signals and how to use them to your advantage in situations.
  • The four types of intuition and what each of them means to those who don’t understand how it works.

 

——– Connect With Sunil Godse   ——

🔴  Website: https://www.sunilgodse.com/

 

Watch this episode of The E-Commerce Performance Marketing Show as our host, Josh Marsden, Author of Facebook Advertising Trends and Strategies for E-Commerce, as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, The Huffington Post, and has been seen on stage at Traffic and Conversion Summit, and more, interviews Sunil Godse about using your intuition in business and life.

JOSH MARSDEN

Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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Episode 102: Do This ONE Thing In Your Marketing To 10X Your Marketing Results

Is your advertising not really getting the attention you think it deserves?

On this episode of the E-Commerce Performance Marketing Show, we go into something that is fundamental to marketing.

Something that is continually overlooked by inexperienced E-Com business owners and marketers.

And it is something that really causes their performance to be underwhelming.

What’s that one thing? 

It’s called specificity.

What is that? A lot of times businesses have a broad message that tries to appeal to way too many people all at once.

What happens is that you have this general message that isn’t resonating with those who see your ads.

And that’s what we want to offer guidance on today to help you improve your message, change up your marketing, and really make an impact in how successful you are in E-Commerce.

If you focus on this one aspect of changing your marketing message to be more specific to a target buyer, you can truly 10X your results and grow your sales. Here’s what you can expect to learn after watching or listening to this episode:

  • Why having a specific message is so important to get people to respond to your advertising and offers.
  • The reason you need a very defined avatar and why you should be using this when creating marketing copy for your brand and your product.
  • Tips for making your ads and messaging more specific to your exact ideal customer.
  • How to pull this all together to approach your marketing with specificity to ensure you have better performance and get people to care about what you’re saying.

 

Watch this episode of The E-Commerce Performance Marketing Show as our host, Josh Marsden, Author of Facebook Advertising Trends and Strategies for E-Commerce, as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, The Huffington Post, and has been seen on stage at Traffic and Conversion Summit, and more, discusses the one thing you need to change to make your marketing more effective.

JOSH MARSDEN

Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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