Menu
Our Mission
Our Core Values
Our core values include Quality, Performance, Process, People, and Passion.
Through the work of our free content, published books, speaking, virtual events, our ARM5™ Formula Accelerator, and our Partnerships, we help owners scale to 7-9 figure valuations by helping them improve their Digital Marketing and Advertising performance so they can scale faster.
We are known to go the extra mile consistently for our clients and partners.
Finally, we are known for the experiences we provide, our performance, and the quality of life impacts on E-Com companies and their owners through everything we do.
How We
The ARM5 Formula
Accelerator
Our flagship program whose purpose is to help E-Commerce business owners improve their marketing and advertising so they can scale to consistent $100,000+ per month in monthly recurring revenue.
Our goal with every client is to help them build a 7-9 figure valuation so they can sell in 12-24 months on average and build wealth in their lives.
Accelerated Partnership
Opportunities
We partner with select
E-Commerce companies who are hungry for fast, done-for-you growth so they can scale their business to a 7-9 figure valuation and sell within 12-24 months on average.
We’re able to do this through our proven ARM5™ Formula, connections, and resources.
Our Team
The CEO’s Journey
MBA Graduate, Author, and Founder of ARM5™ Formula Accelerator.
Through the success that we’ve had with our clients, I’ve been able to be in various media outlets and blogs, including Entrepreneur on Fire, SuperFast Business, The Huffington Post, DigitalMarketer.com, BigCommerce.com, just to name a few.
In addition, I’ve been on stage at Digital Marketer’s Traffic and Conversion Summit several times.
LET ME TELL YOU THE STORY OF HOW
ARM5™ Formula Accelerator CAME TO BE…
Although ARM5™ Formula Accelerator was born in early 2013, let me take you way back to a few stories that I feel had a hand in igniting my entrepreneur journey.
The first seed of ARM5™ Formula Accelerator was actually in 1989.
As a kid in elementary school when the Nintendo Entertainment System was all the rage, I had an idea.
I decided that I would borrow Nintendo games from other kids and loan them out for a few bucks.
After a few transactions, I knew I was on to something.
I had started my first business without really even realizing it was a business!
I was in 3rd grade at the time so I didn’t really “get” what business was at that age.
I just had an idea and went with it because it gave me extra money to spend on Street Fighter II and candy at the gas station nearby.
Unfortunately, this great business was halted quickly when parents of kids that I had done business with called my parents which led to a verbal “cease and desist” order.
Fast forward to late 1999 in my freshman year in college, when I had a fascination with computers.
I even chose to major in computer science with the goal of becoming a video game programmer. (I finished in business, but that’s a story for another time)
On the side, I turned to a close friend and had him teach me how to custom build computers.
This was my first foray into learning “tech skills” that would help me out later in life.
For over 10 years, I built several custom build computers for friends, colleagues, family, and myself, for fun.
I had even ended up getting a business license called
ICE Power PC with the goal of selling custom built computers to customers.
Unfortunately, I never got it off the ground while I was building a career in the Education industry, but the entrepreneur seed was still there.
In 2001, I ended up joining the Arizona Army National Guard, following in my dad’s footsteps.
College wasn’t working out for me and I needed another road to help me grow up while building skills I could use later in life.
I passed the rigorous Air Traffic Control school with flying colors when many people didn’t finish.
At 3 C Grades on exams you would be kicked out of the program as a way to prepare you for the stress that you would face as an Air Traffic Controller.
In early 2012, I left a very stable, successful career in Education after 7 years, many awards, and a near-6 figure salary.
I took a chance for various reasons, leaving my safety net that I had worked hard for, and transitioned over to a software company doing sales, called Infusionsoft.
Throughout 2012, although I was just above expectations, I wasn’t happy.
I didn’t feel like I fit in. I constantly questioned management.
Plus, I wasn’t being challenged the way I wanted to be.
See, I thrive on challenges, which is why I love helping businesses make more money.
I love the adrenaline rush that I feel when I’ve hit a goal or exceeded a goal, in business and life.
My manager could tell and so one day, after a slow start to the month, he did me a favor.
He let me go.
At the time, I didn’t feel like it was a favor but at the end of the day it actually was.
That same morning that I was 100% let go (yes, there was a 75% let go the night before but I was able to debate my way out of it), I had immediate job opportunities.
Now, I wasn’t 100% sure that that was my calling.
When I was connecting with business owners and Infusionsoft Certified Partners in my sales role, I felt a different calling.
To stoke that same fire a bit further, I listed myself on Upwork and earned a whopping…
$1700.
It didn’t matter. It was a start.
Two months later, I started at a new job with optimism that it would work out while I also served 2 clients on the side…
And I still remember the feeling to this day…
They said that I couldn’t leave at 5 PM 2-3 times per week to pick up my son from preschool.
They wanted me to work 7 am – 7 PM, 5 days a week and…
I had a literal ultimatum.
I’d have to change my schedule with my son’s mother to work the same schedule as everyone or…
I was gone.
I was pissed.
I couldn’t believe that a company would actually do that!
So after 2 weeks of fooling them and saying that I was trying to figure it out…
I finally emailed them and said it wasn’t going to work.
At the time, I didn’t feel like it was a favor but at the end of the day it actually was.
That same morning that I was 100% let go (yes, there was a 75% let go the night before but I was able to debate my way out of it), I had immediate job opportunities.
Now, I wasn’t 100% sure that that was my calling.
When I was connecting with business owners and Infusionsoft Certified Partners in my sales role, I felt a different calling.
To stoke that same fire a bit further, I listed myself on Upwork and earned a whopping…
$1700.
It didn’t matter. It was a start.
I’ve learned from some of the biggest names in Marketing by putting myself in the same circles and rooms as them, including Ryan Deiss who approved the use of ARM5™ Formula Accelerator, an acronym that he came up with for Customer Value Optimization.
I was able to get myself into popular media outlets because of the success of our clients and my relationships.
I made memories that I never thought I would have made…
Through lots of long, hard hours of working and studying, I learned more than I ever thought I would.
I realized that the school of hard knocks in business is real, Including realizing business is about providing value and serving, not the other way around.
Although it was a challenge, I was even able to publish a book and add “author” to my title.
That’s because of YOU and this is something that I don’t take lightly.
I am very fortunate to have a great life doing something that I love, which is producing results and scale for our
E-Commerce clients through Digital Marketing.
I truly love what I do and get a “natural high” when I see our team beating goals that we set with our clients.
Which is why, I’ve worked hard to instill the following into my company’s DNA…
To scale E-Commerce brands to 7-9 figure valuations using our time-tested, proven expert-level strategies, tactics, and processes to grow brands that grow brands faster than 75% of the E-Commerce industry.
In addition, we help companies use our industry connections to sell their companies within 12-24 months.
DISCOVER A COUNTER-INTUITIVE, PROVEN, AND UNIQUE PROCESS FOR SCALING YOUR E-COMMERCE BUSINESS TO A
7-9 FIGURE VALUATION IN THE NEXT 12-24 MONTHS ON AVERAGE