Archives for April 2, 2021

Episode 105: How To Improve E-Com Conversion Rates By Using Your Data with Chris Mercer

As you already know, we talk to a lot of E-Commerce brand owners just like you.

And… time after time… the same problems always crop up.

Literally, again and again.

However, if there was one area where we would say most new E-Commerce businesses fail, it is keeping track of data.

The issue with this?

In order to optimize, you have to first measure.

And, if you aren’t optimizing, it is incredibly difficult to grow.

That’s why we’re super excited to have a very valuable guest on the E-Commerce Performance Marketing Show this week.

Chris Mercer is an expert in Google Analytics and all things data. You can just call him Mercer. (We all do.)

He is the co-founder of Measurement, a highly sought after measurement marketing agency.

Mercer is here to talk about why you need to use Google Analytics to track your data and what the information you get can do to help you fine tune your E-Commerce business for better overall results.

This chat is one you won’t want to miss out on! In this episode, you’ll learn:

  • How your website is like having a sales team and why it is important to understand the unique results of each.
  • Why you should be using Google’s free measurement tools to track your website data over other options out there.
  • Various places you can check to learn how to measure results using Google Analytics and other tools.
  • Three powerful and actionable step-by-step strategies you can apply to your E-Commerce business to increase your conversions.


——– Connect With Chris Mercer   ——

🔴  Website:


Watch this episode of The E-Commerce Performance Marketing Show as our host, Josh Marsden, Author of Facebook Advertising Trends and Strategies for E-Commerce, as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, The Huffington Post, and has been seen on stage at Traffic and Conversion Summit, and more, interviews Chris Mercer of about using data to grow your business.


Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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