Archives for March 31, 2021

Episode 104: Get 52% of New Customers to Buy Again by Improving the Product Experience

The first purchase a customer makes from your business is huge. In fact, studies have shown that 52% of E-Commerce customers will buy again if they have a great first brand experience.

While this might not sound like a really new idea, it is one that a lot of E-Commerce companies overlook.

It’s all about that first impression shoppers get when they order a product from your website.

On this episode of the E-Commerce Performance Marketing Show, we’re going to go over ways you can get those 52% of your new customers to buy again.


By enhancing the brand experience through really simple tactics that any E-Commerce business can start doing right away.

If there’s one piece of wisdom that I can pass on to you, it’s this…

80% of your company’s revenue should come from 20% of your customer list

AND….  you can get there.

There’s several keys to it… following up, providing an incredible, brand consistent experience, selling more products or services to your customers, those are all keys. 

And, it takes retargeting ads, email follow-up, SMS follow-up, phone calls to your customers, putting time and work into the entire customer experience, there’s a lot to it!

That’s why I’m giving you a few actionable improvements to make to your customer experience in today’s episode of my show. 

If you are not focusing enough on your customers, you are missing out. 

Make this a priority starting today.

This is where the real money is made in business, with your customers. 

Check it out.

On this episode, you’ll learn:

  • How important first impressions are in business, just like in life
  • How you can quickly improve the first impression that customers experience when they buy their product
  • How you can generate more new customers, for free, from your customers
  • How you can get your customers to come back and repurchase with some simple, actionable brand experience tips


Watch this episode of The E-Commerce Performance Marketing Show as our host, Josh Marsden, Author of Facebook Advertising Trends and Strategies for E-Commerce, as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, The Huffington Post, and has been seen on stage at Traffic and Conversion Summit, and more, discusses simple ways you can improve your repurchase rate.


Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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