Archives for March 17, 2021

Episode 100: STOP Having a Short-Term Outlook On Your Ad Campaigns

Can you believe it? We’ve made it to 100 episodes of the E-Commerce Marketing Show!

To mark this pretty big milestone, I want to give you as much value as possible.

That’s why we’re covering a pretty important topic in this episode…

Why you need to stop having a short term outlook with your ad campaigns.

Let’s back this up a bit.

Are you tired of not making a profit from your ad spend with your Facebook and Google ad campaigns?

Don’t freak out just yet. It’s really not the end of the world.

In fact… I dare say…

It might not be a bad thing.

If anything, there’s significant opportunity within your ad campaigns you can tap into if you have the right outlook and the right lens.

And, in this episode, I’m going to show you how to do that.

I’ve seen this happen time and time again with clients over the years. That’s why I’m devoting this entire episode to helping you get where you need to be with your campaigns.

On this very special hundredth episode of the E-Commerce Performance Marketing Show, you’ll learn:

  • Why not immediately making back your ad spend from your ad campaign is not a bad thing
  • The reason your follow-up process is so critical for rebounding from your ad spend.
  • How you can use data from your ad campaigns to make adjustments and eventually find your best formula.
  • Why you need to look at your campaigns holistically to see what you did achieve and the opportunities there that get you closer to cracking break even or positive ROAS.


Watch this episode of The E-Commerce Performance Marketing Show as our host, Josh Marsden, Author of Facebook Advertising Trends and Strategies for E-Commerce, as seen or heard on Entrepreneurs on Fire, SuperFastBusiness, The Huffington Post, and has been seen on stage at Traffic and Conversion Summit, and more, discusses why not making a profit from your ad spend isn’t always a bad thing.


Josh Marsden is the founder of CVO Acceleration and the author of Facebook Advertising Trends and Strategies for E-Commerce. Josh has been seen or heard in multiple media outlets, including Entrepreneurs on Fire, SuperFastBusiness, the Huffington Post, the Big Commerce Blog, and many others. Josh’s passion is helping businesses realize their full potential using Digital Marketing and Online Advertising. When he’s not helping clients, he enjoys riding his Harley Davidson motorcycle, spending time with his son Benjamin, and experiencing all that life has to offer.

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